What are Ops?
Marketing ops handles people, process, and technology, so marketing operates efficiently with quality, predictability, consistency and agility.
Ops handles the planning, governance, and support functions so creatives can focus on delivering value.
Ops makes sure everything goes smoothly, from the moment an idea is born to when the project is over— planning, budgeting, execution, and analysis.
Having savvy and experienced Ops increases efficiency and drives results. Instead of flying blind and hoping for the best, your marketing strategy can prove value with metrics, focused infrastructure, best practices and processes, tight budgeting, and detailed reporting.
Some say Ops combines left-brain thinking with right-brain function.
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